lululemon | Spring '23
lululemon | Spring ‘23
In Spring 2023, I teed up all copy efforts for lululemon’s new golf collection across ecomm, email, and social channels. All eighteen holes were united by the brand’s concept — flow state of mind — and I caddied every headline, body paragraph, and word to drive towards that idea. (I may or may not have Tiger Woods-fist-pumped upon writing “hole in oneness.”)